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adidas
Support the girls
INSIGHT:
63% of larger-breasted girls aged 11-18 reported that their breasts had an effect on their participation in compulsory sports.
Yet, more than 50% reported never wearing a sports bra.
IDEA:
Reposition sports bras as mandatory protective kit for girls doing sports - in the same way shinguards and
mouth guards are.
So, to support the girls with DDs, adidas will drop their DDs.
The QR code will link to a petition asking the Education Secretary to make sports bras a part of the mandatory kit list for girls in schools.
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