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Periods
Get
Shelved
Aldi becomes the first UK supermarket to provide free period products in their bathrooms.
Insight: When it comes to period poverty, there are difficult choices to be made each day.
In supermarkets, we see these heartbreaking decisions come to life in the aisles, more specifically, on the shelves.
Idea: To support the announcement of this industry-first move, we commissioned research to discover how many shoppers were being forced to 'shelve' their periods, so they can afford groceries - supported by a partnership with charity Bloody Good Period and ambassador Clara Amfo.
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