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Barbie
Barbie looks like you
INSIGHT:
Children start to form opinions about their appearance from the age of 3 - leading to either a positive or detrimental negative self-image.
For years, Barbie has been characterised as the epitome of beauty to children.
IDEA:
In celebration of mental health awareness week, Barbie lets children design Barbies that look like them, launching with an emotive TVC.
This format would be repeated with different children, representative of all races, religions, and abilities.
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