top of page
D&AD
New Blood
2022
The Task: Create a brand campaign for Black Girl Gamers, an inclusive community-powered platform.
Our insight: In the history of gaming, there have only been 14 Black female playable characters and limited customisation options for avatars, with skin tones ranging from lightly toasted to grey - something Black women who wear makeup are all too familiar with.
Our Idea: Partner with Fenty Beauty to digitize their extensive range of 40+ foundation tones to create inclusive swatches that can be used by game developers - launched and modelled by the first Black AI gamer girl, Genysis.
Watch the entry video below or on the D&AD website here.
My favourite bits from this project:
Soo in love with these.
Can we make them happen pls?
Making this absolute babe from scratch in Blender
'Rooted in culture' ... get it?
bottom of page