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Eurobest
Young Creatives Competition 2023
The Task: Create an integrated campaign using the Turkish women's volleyball team to increase the participation of young girls in sport and raise awareness of the gender-based adversity they face.
Our insight: The top reasons why young girls drop out of sports at school are because of the negativity and prejudice surrounding women in sports, and the subsequent self-doubt that goes unchecked.
Our Idea: The Retirement Plan for Girls
Shortlisted and placed in the top 5 out of 152 submissions across Europe.
Click through the slideshow below to see how we did it, or on the Love The Work website here:
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