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Launching the new electric Ford Capri
Teaser & buzz phase for (arguably) the biggest comeback of the year
The tease:
Introducing... Comeback Cars, a fictional car restoration company.
The faux ads were translated and placed in popular automotive newspapers across the UK, Spain, Germany, France and Italy - littered with clues nodding to the car's history, its electric future, and a number to contact which took them to a chatbot where they could flex their sleuthing skills and opt-in for future updates.
The buzz:
Then with weeks to go until launch and rumours already flying, we planted a few more seeds in the form of screenshotted and screen recorded conversations between a mysterious number and football legend,
Eric Cantona, posted in Reddit threads.
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