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Posters localised for different cities around the UK, referencing local pubs and bars.
And, tube station ads using chain bars and pubs.
Smidgin
INSIGHT:
People do regretful things when they're drunk.
No sins committed in the drinking of this gin
IDEA:
Use the crazy things that people do when they're drunk to encourage them to choose Smidgin o.6% abv. gin next time.
Maggie Mae, Brighton
Coasters provided to pubs and bars who stock Smidgin, with copy tailored to each one.
Non-specific coasters provided to all bars stocking Smidgin.
Real Gin glasses given to people who order Smidgin on a night out.
Posters positioned on the back of toilet stall doors.
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