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Subway
Don't go that way,
go Subway
INSIGHT:
With more branches than McDonald's, a SUBWAY is more likely to be nearby.
IDEA:
Hijack transportation routes around the UK to encourage people to take the 'SUBWAY' instead.
Adshels placed on bus stops located near or outside of a McDonald's.
Partnership with TfL to turn stations on the Circle and District line into the 'Subway' for a limited time.
Sponsored Google ad
Sponsored ad in Deliveroo
Create a McNugget Sub, which is only advertised near McDonald's chains located within walking distance of a Subway.
Hijack street signs ending in '___ Way'.
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